Google Ads Conversions
Basic Information
Category
Server
Scope
gtag
Methods
track
Tags
How It Works
sync events
Feed unified event data to Google Ads Conversions API. This destination enables seamless integration between your customer data platform and Google Ads, allowing you to track conversions accurately across web and app interactions.
By connecting to Google Ads Conversions API, you can measure the effectiveness of your advertising campaigns with enhanced accuracy, ensuring that every valuable customer action is properly attributed to your marketing efforts.
The integration supports tracking of various Google Ads click identifiers including GCLID, GBRAID, and WBRAID, providing comprehensive coverage for both web and mobile app conversions.
Enhanced conversion tracking with user data matching improves attribution accuracy, helping you maximize your advertising ROI by providing complete and accurate conversion tracking data directly to Google Ads.
Key Features & Benefits
- Comprehensive Click Tracking: Tracks Google Ads click identifiers (gclid, gbraid, wbraid) from both web and app interactions, ensuring no conversion goes unmeasured.
- Enhanced Attribution Accuracy: Supports enhanced conversion tracking with user data matching for improved attribution accuracy, giving you clearer insights into campaign performance.
- Maximized Advertising ROI: Maximizes advertising ROI with complete and accurate conversion tracking, helping you make data-driven decisions to optimize your ad spend.
Supported Conversion Actions
This destination supports a comprehensive range of conversion actions that can be tracked and sent to Google Ads, including:
E-commerce Actions
Purchase, Add to Cart, Checkout
Lead Generation
Submit Form, Contact, Sign Up
Engagement Actions
Page View, Find Location, Outbound Click
Each conversion action can be configured with specific parameters including currency, conversion value, timestamp, and conversion environment to match Google Ads requirements precisely.
