Basic Information
Category
Website
Methods
track
Tags
How It Works
CDP JS-SDK
Browser Direct Event
Google Ads
A conversion when a user performs some specified action after clicking an ad or viewing a Display Network ad. This integration enables seamless tracking of user interactions and conversions from your CDP platform directly to Google Ads, ensuring accurate attribution and campaign optimization.
By connecting your customer data platform with Google Ads, you can leverage first-party conversion data to enhance campaign performance, improve targeting accuracy, and maximize return on advertising spend through better conversion tracking and attribution modeling.
Implementation Guidelines
- Supplement web tag data by uploading Order IDs and user identifiers to significantly improve conversion matching accuracy.
- Submit first-party conversion data within 24 hours of events to ensure reliable cross-device attribution and data integrity.
- Power Smart Bidding algorithms with comprehensive conversion signals to drive higher campaign ROI and more precise marketing insights.
Compatible Sources
- Website
