Measurement Protocol events
Basic Information
Category
Server
Scope
gtag
Support Methods
track
Support Email
support@tto.top
Tags
Analytics
How It Works
Measurement Protocol
sync events
TTO CDP
Send event data to GA4 via Measurement Protocol for analytics and user behavior tracking.
This destination enables server-side event tracking, providing a complete and reliable data integration pipeline with Google Analytics 4. By leveraging the Measurement Protocol, you can ensure accurate user and session tracking even when client-side tracking is limited or blocked.
The solution supports enhanced user data collection with hashed personal information, ensuring privacy-safe analytics while maintaining data accuracy for business intelligence and user behavior analysis.
Key Features & Guidelines
-
1
Tracks GA4 identifiers (client_id, app_instance_id, session_id) for accurate user and session tracking
-
2
Supports enhanced user data collection with hashed personal information for privacy-safe analytics
-
3
Enables server-side event tracking for complete and reliable data integration with GA4
This destination is particularly valuable for businesses that require:
- • High-fidelity analytics data unaffected by ad blockers
- • Server-to-server data transmission for enhanced security
- • Compliance with privacy regulations through data anonymization
- • Reliable tracking of critical business events and conversions
Compatibility
Compatible Sources
Supported Event Types
This destination supports a comprehensive range of analytics events including page views, e-commerce transactions, user engagement metrics, and custom event tracking through the Measurement Protocol.
